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The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets. Mercedes-Benz Brazil teams with social fitness app Strava The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation.
Mobile Marketer Topics covered: Red Bull pops open branded energy boost on 'Pac-Man' Limited-edition cans of the drink include codes that unlock themed content in the mobile game. Shoppers enter information to get personalized gift suggestions when they shake their phone.
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The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up. Please select at least one newsletter.